Putting Marketing Data Into Action through Reverse-ETL with Supermetrics, Google, and Hightouch [Discussion]
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Ready to turn BigQuery into a marketing insights machine?
There’s never been so much marketing data available. Without consolidating data in one single place, it’s impossible to understand your performance and make impactful business decisions.
However, doing data analytics alone isn’t enough. To make sure you’re not wasting data, you need to turn it into action. You need another piece of the puzzle—data activation.
We’re teaming up with Google and Hightouch to show you how to close the loop and put marketing data into action through reverse-ETL.
The limitations of the current data stack that block data teams from making the most of their data
The benefits of using a marketing data warehouse
Important factors to consider when building an operational marketing data warehouse
How reverse-ETL powers data activation
What companies can achieve with data activation
How to build a modern data stack that enables data analytics and data activation