Accelerate marketing insights in Excel

Get data from over 70 data sources

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Trusted by 17,000 businesses worldwide
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Connect all your data sources in a matter of minutes.


Easily fetch granular data from multiple marketing, ecommerce, and sales data sources. Select the metrics, dimensions, and segments you want.


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Connect all your data sources in a matter of minutes.


Easily fetch granular data from multiple marketing, ecommerce, and sales data sources. Select the metrics, dimensions, and segments you want.


See all data sources available
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Set up automatic refreshes and emailing.


With just a few clicks, Supermetrics helps you automate your Excel reports so you can get email notifications whenever a particular metric changes.

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With Supermetrics you can spend less time moving data and more time using it. Use advanced formulas to easily crunch your data, get to answers faster, and optimize your budget & ROAS.

The data sources that matter, with the depth that you need

Supermetrics helps you pull granular marketing and sales data from the sources that matter to you.
Facebook Ads
Facebook Ads
Google Ads
Google Ads
Google Analytics
Google Analytics
Instagram Insights
Instagram Insights
LinkedIn Ads
LinkedIn Ads
TikTok Ads
TikTok Ads
YouTube
YouTube
AdRoll
AdRoll
Adform
Adform
Adobe Analytics
Adobe Analytics
Adobe Analytics 2.0
Adobe Analytics 2.0
Adtraction
Adtraction
Affluent
Affluent
Ahrefs
Ahrefs
Apple Public Data
Apple Public Data

Why Supermetrics?

No maintenance
We take care of maintaining the connectors so you can spend more time generating new insights and improving growth. If anything changes in a marketing platform’s API, you can trust that we’ll make the same change in our connectors.
Designed with security in mind
Supermetrics offers an add-in both for Excel Online and Excel Desktop versions. If you are using a desktop version, you can get all the needed data once and go offline - your data will remain in the spreadsheet, ready for analysis.
Advanced reporting templates
Don't feel like building a report from scratch? Take advantage of our free reporting templates which seamlessly work with Supermetrics Excel connectors. All you need to do is download the template file and follow the instructions to set any template up in a few clicks.

What makes Supermetrics more secure?

Secure connections
Supermetrics never stores your data permanently and uses an HTTPS encrypted channel for all data transfers.
SOC2, GDPR, CCPA compliance
External parties have audited all our processes and Supermetrics is SOC 2 Type II, GDPR, and CCPA compliant.
Access control
Our products allow you to provide different members of your team with access to authentication tokens.

Less work. More growth.

Get full access to Supermetrics for Excel with a 14-day free trial.

No credit card required.

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